Breast Cancer Awareness, for the Cool Kids

So its pretty much guaranteed that every young person in the United States went through a skater phase at some point. How else would we account for the success of those ridiculous fingerboards and Tony Hawk's Pro Skater in 1999. And even though the heyday of skating may be long past us, I can't help but continue lusting after boys with Nike SB Dunks or those incredibly chic skate backpacks, but more than that... more than that is how the skate subculture now asserts the existence and importance of something perhaps overlooked for the past decade.

Breasts.

And I'm not talking about the dearth of female skaters to begin with, but the actual things themselves, breasts. Because even the most skatecore among us would agree, we want breasts here to stay. Boobies aren't some passing fad, they're an institution, and we have to support them. In more ways than one, ya hear?

OK, so you don't know what I'm talking about??? Check this jonx out from B4BC, its perhaps the most well known skate labels producing the cheekiest (or rather, the chestiest) cancer awareness advertisements EVER.

Paul Frank "take care of the ladies", Billabong "Protect your tetons"

CCS "Bra Tree", Volcom "Whats Up Bra?!"

I'm lusting after the Volcom one, and 100% of the proceeds go to all the right places (bwhhahah, get it?!).